Question 3: what kind of media institution might distribute your media product and why?

For my music magazine, IPC would be the ideal institution to distribute my work due to the wide target audience and that they already distribute NME so would have the ability and main target audience to get my product to the consumers.

I think the two key options for distribution would be: 

1. Through the magazine industry- Key retailers such as WHsmith, HMV, and other retailers that would appeal to my target audience and is likely to be recognized. 

2. With the advance of technology, a new way of distributing is through private websites. This would save time when distributing, and gain a wide target audience through word of mouth generating subscribers and a consistent buyer in each issue.